Web Wednesday March: Making your splash in the iPhone App Store
iPhone has changed the way we think about cell phones, and with the App Store, a whole new industry has developed within the past 2 years. Apps, especially the game apps make people crazy about them.
As more and more Chinese have iPhone, iPhone games have become more and more popular in China. This month’s Web Wednesday, Peter Tam, CTO of iNFOiSLive and Gameislive, gave us a great speech about the current situation of iPhone App Store in China-market.
由于越来越多的中国人拥有iPhone，iPhone游戏在中国越来越受欢迎。本月的Web Wednesday，我们请来了拉阔资讯有限公司（iNFOiSLive 和Gameislive）的技术总监谭止诚来给我们谈谈中国iPhone应用程序商店的市场现状。
Peter founded his company with a friend after he got his doctorate in US. His company is an international developing IT outsourcing services provider based on Apple system. They develop software, games and ring tone for mobile phones, especially for iPhone.
Here are some interesting things mentioned by Peter:
iPhone games will be translated into English most of the time, but not into other languages. Games always have English version or its local language + English version. Games with only local language version are very rare. Are all the developers good at English? The fact is most of the users are English users. Of course, even the registration of iPhone developer is in English.
大部分时候，iPhone游戏会被翻译成英文，而不是翻译成其他的语言。大部分游戏都只有英文 版本或者本地语言+英文版本。只有本地语言版本的游戏是非常罕见的。开发者的英文都那么棒吗？其实是因为大部分使用者都是英文使用者。当然了，连 iPhone开发者登记都是使用英文的。
Online mobile RPG is more popular in China than other countries. And RPG games are hard to translate into English.
Some iPhone App development company have a wired strategy. Most of the App’s names starts from character “A”, Awful Hand, Alien Crisis...This is a traditional A naming strategy in these companies. Unfortunately, most iPhone players will search for App by Top10, not by the name sorted.
有些iPhone应用程序开发公司有一个非常古怪的策略。大部分的应用程序的英文名字第一个字母都是A，Awful Hand，Alien Crisis……这是这类公司传统的“A命名策略”。但很不幸的是，大部分的iPhone玩家都是通过搜索应用程序排行榜上前十位来选择游戏的，而不是根据名字。
Low price and low quality games are on sell in China. The result is losing money and ruining the market.
People like jailbreak game in China.
Q: Once you put the game on App Store, there will be some SHANZHAI appears. Even when you sell weapons, it will be the same. How can you deal with it?
A: We have a certain account to receive the money. If people choose the SHANZHAI version or pay through the SHANZHAI store, they still can not use it. Because our system doesn’t receive the money, so it would not give you anything.
Wind of iPhone blew into China a few months ago. More than half audiences of Web Wednesday March have iPhone. Now, you can find more and more guys playing games with iPhone in the metro in the morning. You can find the boys playing Doodle Jump at the lunch time in Kudelabs. That’s why we put this topic on top.
iPhone的热潮几个月前就已经吹到了中国。三月Web Wednesday的活动上，过半数的观众都有iPhone。现在，你会发现越来越多的人在地铁上用iPhone玩游戏。你也会发现Kudelabs的男 孩们在吃午饭的时候都在玩Doodle Jump。这就是我们要讲这个话题的原因。
After a sufficient promotion online, this Web Wednesday was full of audiences. Most of the audiences are developers. And one is the author of Fun Input Toy, a famous free input method of Mac OS, Feng Huajun came and shared with us. We don’t know what would attract them most, technology, iPhone or games. But, no matter what, we are happy to see the family of Web Wednesday grows bigger and bigger.
经过了网络上充分的宣传，这次的Web Wednesday坐满了观众。大部分的人都是开发者。甚至Mac OS著名的免费输入法：F.I.T.(Fun Input Toy)的作者华君也到了现场和我们分享。我们不知道是什么吸引他们来的，是技术，iPhone还是游戏？不过，无论如何，我们都非常高兴看到Web Wednesday大家庭越来越兴旺。
On Jan 13, according to a blog post from David Drummond, Google's senior vice president of corporate development and its Chief Legal Officer, the company will no longer censor its search results.
We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.
But few days later, Google CEO Eric Schmidt said “We love China and the Chinese people”.
It is a big news for the internet of China. But if it really comes true, Google.cn quit China, it would impact a lot of Chinese users, specially the foreigners who are in China. And it also means Google would walk away from a huge potential market with more than 300 millions internet users.
Of course we all know the result, but it is one of the hottest topics for the recent days. So Web Wednesday held a special debate which you've never seen before, on "Is Google going to quit China". We had Adeh, John Courtney, Swearl Li as our main debaters. Billy Huang took a place as emcee. All the audiences could share their mind at anytime.
当然，最后的结果谁都知道，但这是时下最热门的话题的之一。为此，Web Wednesday特地举办了一次关于“谷歌真的要离开中国吗”的讨论，这是你从来没有见过的。我们由Adeh Desandies，John Courtney和Swearl Li来充当我们的辩论者，Billy Huang担任主持。所有的观众都可以随时发言。
Here is the review
A: Adeh 阿德
Grew up in Silicon Valley and worked for various startup companies. Now he is an Engineering Manager for a web development company.
J: John Courtney
IT consultant for a factory owned by a Taiwan based manufacturer. He is working on a web-based application platform start-up that will be launching in a few months.
S: Swearl Li 黎志华
Technical Director of Guangzhou Integrated Image Co., Ltd.(fotoe.com), focusing on PHP+MYSQL development for over 5 years. He's also a Bemani geek, operator of Guangzhou Bemani Club wiki.
B: Billy Huang
B: What do you think about Google will quit China?
J: It is a really big market here in China. I can't see any good on business if Google quit. Google's market share is growing in a speed of 3% every year. They would not give up this market.
S: Google is a big company, she wouldn't quit that easy.
A: It is totally not wise that Google wants to quit China. They claimed that the law against their business. But they are doing business in China, so they should play with the rule. It happens even you are doing business in the other country.
E: What will happen on you if Google really quit China?
J: There is a lot of searching engine people can choose, like Baidu, Yahoo... Finally, we can figure out so many ways to deal with it. Also, Google.cn disappeared doesn't mean Google.com doesn't exist.
J: 其实还有很多的搜索引擎人们可以使用的，例如百度，雅虎等等。我们最后还是能够找出很多不同的办法来应付。而且，Google.cn 消失了并不意味着 Google.com 不存在了。
E: There are a lot of anti-firewall softwares. You can reach Google.com eventually.
S: For me it is almost no difference. I use Google, but I can get rid of it. Using software to cross the firewall means I need to take one more step to reach Google.com. The only thing I miss would be Google Reader. If I use anti-firewall software, it should be for Google Reader.
S: 对我来讲，就没有多大的区别了。我用谷歌，不过我可以用它。如果要用软件来翻墙，那么我就要多做一步才能开启到Google.com。谷歌的服务我只会怀念Google Reader。如果我要翻墙的话，那么也只会在用Google Reader的时候。
Audience: I think if Google quit, I would use Baidu. Even now, I use Baidu, ecause all Baidu's search results can be opened. Unfortunately, in Google’s results, there are too many blocked website like YouTube.
A: It is a bad news for me if all the Google services are gone. I need to use VPN to open my Google Docs, check Google Maps etc. We need a global platform to share with the rest of the world easily.
A: 如果谷歌的服务业退出了，对我来讲是一个坏消息。我要用VPN才能开我的Google Docs，查看Google Maps等等。我们需要一个全球化的平台，让我们更容易地和世界其他角落的人们分享。
S: You can use WPS! A lot of people in the north of China use it. It has been on the market for so many years. Just one problem, it is in Chinese. Would you use it if there is an English vision?
S: 你可以用WPS啊。在北方有很多人用。 它在市场上已经很多年了。不过就有一个问题，那是中文的。如果有英文版本你会用嘛？
A: Yes, I would use when it is in English and work after Google Docs's gone.
A: 会啊。Google Docs没有了以后，而且他有英文和真的好用的话，我会用它。
E: What will happen on China Internet if Google really quit China?
J: Here I am a bit curious. Why the Chinese people miss Google so much? I mean there are a lot of replacements in China. I don’t see any difference. I want to ask a question to the audiences. Do you guy use Baidu just for searching MP3?
(Some of the Audience said YES!)
A: Even now, I can not visit Facebook or something like that easily to connect with my family abroad.
S: For Chinese, we use QQ and other Chinese software more. They are all unblocked.
E: Is this whole thing about “don’t be evil” or just a business operation?
A: Seems the Chinese people like Google a lot. Is there someone thinking that “Yes, we finally kick Google out of China. Yes!”? Why?
Audience: Yes. I saw some posts on forums. These people don't want Google to bother them by criticizing Chinese internet. They already know Chinese internet is not as free as what the foreigners expect, but they think the people who build this wall have their reasons. Every government has her own right to protect her people and these people believe so. They think they don't need Google or anyone else to tell them about this.
J: Google claim that they want to leave because there were some hackers want to steal user's information from their system. Like some audiences said, they think Google are safer than others now. In my opinion, every website in every country would have a chance to be attacked by hackers. Not only in China. It is ridiculous for Google to say this. I consider this as a business operation. At least it attracts some Chinese, who never use Google before, to click on their website.
Different people have different opinion. Here, we have a foreigner, who is hard to get rid of Google, even he has been in China for 7 years. We have other foreigners, who are new here, willing to seek for replacement after Google left. We have a local IT guy, who gets used to domestic products and doesn't like using software to cross firewall. We also have Google's big fans, who update their software every day to cross the firewall.
This is what we want to bring to the audiences. This is Web Wednesday.
On 12.23, surrounding by the warmth air of Christmas, we had Web Wednesday December's fans gathered round to in Paddy Field. We also had a guest speaker Leslie Lee to give us a talk about the Game as a Service.
12月23日，在浓厚的圣诞气氛当中，Web Wednesday的粉丝相聚在田野西餐厅。我们也请来了本期的演讲嘉宾Leslie Lee，就游戏服务谈谈他自己的看法。
Leslie Lee, Project Manager of Gameislive, got himself in the field of mobile value-added service since 2004. He is an expert in value-added industry, has operated a lot of well-known games, including Changjiang VII Mobile, Xuanyuan Sword Mobile. For now, he is the Operating Director of Mobile MMORPG: Empire OL.
From digital revolution to online game, from mobile gaming to Free-To-Play, Pay-For-Items Model, Leslie showed us how and why the game as a service can work well and talked about the market potential of the mobile gaming.
After the profound speech, it seems like most of the people are interested in game, last night we got the most active Q&A section that we never had for this 6 month.
Q: What are you doing in your company? I mean what exactly is your job?
A: It seems I really doing everything. Designing, proposal, character setting, testing... And also... hum...cleaning.
Q: You said you are working on mobile game, can you show it to us? Can I pick up my phone and try? Dose your game fit every model of the mobile phone?
A: I already have a video of the game. I can show you now. If you want to play, you can download from WAP. I can not guarantee that our game can work on every mobile. But we will try our best. For now, I can tell most of the mobile can play our game. And also, we are working on iPhone version. You can play our game on your iPhone in 3 months.
Q: How long your company spend on the game? How many people you use? For a developer like me, I barely spend time on game. How can you convince me to play your game?
A: It is hard to tell how long. But from the idea to product's coming out, we spent almost a year. Our game is a MMORPG (Massive Multiplayer Online role-playing-games). As I said before, our target is the people who like games. Convincing a people who didn't play games is really difficult. Here is a little advice from you, if you want to play our game. First of all, you can try some casual games. Then you can play on-line game. Finally, you find yourself really like games then you can try to play our game.
Q: Can you tell me how many players play your game?
A: It is a secret, but I want to share with you. It is about 10,000. Maybe it is a small number like 1% when you compare to the PC game. But for the mobile game, this is a considerable number.
According to the scene I met Leslie last night, he is a really shy young man who likes to keep low profile. He came into the restaurant, sat down quietly, set up his laptop and then prepared himself. I didn't notice our speaker was sitting there. Even when he was in the interview, you still can feel the shyness through the camera. How can you imagine he is in charge of the things which can make people have fun?
Under the cover of shyness, there should be some enthusiasm and conscientiousness. They make him succeed.
Christmas Eve！Hope you can have a good day. Merry X'mas!
On September 30th, a day before an eight-days long National Holiday, Mathias Lin, as the guest speaker of this month, gave us a talk about Open Source Software (OSS). Unfortunately, on this special day, most of the people absented to gain more time for the long way back home or trip. So it wasn’t too crowded this time, but the people who stay with us were really big fans of Web Wednesday. Thanks all of the people who always supporting us, no matter they were there by person or especially click to this page now to check out this review.
9月30 日，8日国庆长假来临的前夕，这天，担任本月客席主讲的Mathias Lin与我们共同探讨开源软件。 遗憾的是，在这特殊的一天，大部分的人都必须为他们回家的漫长旅途或者长途旅行争取一些时间，以至于他们非常可惜地不能参 与。所以本次的活动并不是像往常一样人头涌涌，不过那些能够留下来和我们一起的观众确实是Web Wednesday的超级粉丝。感谢所有一直支持我们的人，无论是能够亲身到来的朋友，还是现在特别点击这个页面来看看活动回顾的朋友。
Back to the review of the Web Wednesday.
To make the audiences learn easier, Mathias Lin started his topic with the introduction of OSS. He told us the technical and function definition of OSS by showing the differences in the excerpted, between Windows XP and GNU Public License. In general, Open Source Software is the software with no-maximum legal licence, and also you can see or use the source code. He help people to redefine the concept of “Free” to tell the differences between Free Software and Open Source Software. Here is the “Free” he metioned:
为了让观众们更容易理解，Mathias Lin以介绍开源软件作为他演讲主题的开端。并以Windows XP与GNU Public License说明书上的不同作为例子，为我们阐述了OSS在技术上和操作程序上的定义。总的来说，开源软件就是一个没有合法使用权限人数上限，并且让你 能够看见甚至使用它们的源代码的软件。Mathias帮助人们修正免费的概念，以此来区分免费软件和开源软件。以下就是他提到的“免费”的内容：
What is free?
1. Free as in beer ($)
2. Free as in freedom (gnu.org):
–Freedom to modify, fix, and redistribute
–Freedom from corporate control
–Freedom of expression
–Plus freedom to integrate, freedom from ads
3. Freedom from vendor lock-in…
All open source software is cost-free, but not all cost-free software is open source.
He also shared the benefit of OSS and how to build a business model afterward.
Open source has practical benefits for all:
–“Better”: More stable, secure, interoperable
–You can make a difference
–Little or no licensing cost, upgrade costs
–Good community support, direct line to developers
–Lower system requirements
Most of the developers will think it is insane to let people know their mystery code for free. But Mathias explained that there is motivation for developers to work on OSS. In his opinion, for 4 reasons, developers would give it away: the benefit from previous work of others; better software, when others can fix it; many hands make light work; part of the business model. Because of the good feelings from any volunteerism, the respect, fame, pride in one’s creation etc, working for free would become reality to some developers.
大部分的开发者都会觉得让其他人免费知道他们的神奇代码是非常傻的一件事。不过，Mathias解 释道，对于开发者来说，是有一定的动力去驱使他们去做开源 软件的开发的。他认为，有四个原因开发者会让人家去了解他们的神奇代码：首先是他们自己能够得益于前人的工作；另外，当有其他人可以维护的时候，就会有更 好的软件；人多力量大，工作更轻松；最后，这也是一种商业模式。基于任何一个志愿者都会产生满足感，而且，自己从创作能够得到了尊重、声望、与骄傲，等等 这些原因，对一些开发者来说免费的劳动也会成为现实。